The reason for a rating system is to monitor the viewing of films depending on the suitability for particular audiences, with the main issues being sex, violence, substance abuse, profanity, impudence and various other types of mature content. They carry age restrictions (or sometimes recommendations).
Various factors may influence the decision of a particular rating of a film, these may include:
- The country showing the film in their movie theaters/ cinemas.
- Whether it's set within a non-fictional historical context.
- If violence or drug use is shown, whether it is carried out by the protagonist or the antagonist, this is because some viewers tend to sympathise with the protagonist and could potentially encourage drug use.
Here are a few certificates used to restrict viewers in the United Kingdom:
(This information was extracted from http://www.imdb.com/updates/guide/certificates)
E - Exempt from classification
U - Universal / Suitable for all
PG - Parental Guidance / Some scenes may be unsuitable for children
12A - Parental advisory / Children under 12 must be with an adult
15 - Those aged 15 and above
18 - Those aged 18 and above
R18 - Those aged 18 and above, in specially licensed sex shops or movie theaters/ cinemas.
Our Film Opening
We need to make the decision as to whether we wish to add an age restriction on to our film opening. Here are some of the ideas we had when making this decision:
12 Rated Movie:
- Dangerous techniques of violence such as hanging, suicide, self-harming and drowning should not be frequently displayed as they can be copied and appear to be pain and harm free, which is not true. They should not be encouraged.
- Scary scenes are allowed and can be intense and last a while but gory moments involving blood and injuries should not come about as a result of violence.
- Any substance abuse should be infrequent and cannot teach viewers how to take drugs or appear to be glamorous or attractive.
- The film must not approve of language/ behaviour that would offend someone's religion, colour, gender, sexuality or disability as it could be seen as encouraging discrimination.
- The themes of the film must be appropriate for those aged 12 and above.
- These rated films may include: strong violence, fairly strong language, portrayals of sexual activity, verbal references to sex, sexual nudity, brief scenes of sexual violence, discriminatory language/ behaviour and substance abuse.
18 Rated Movie:
- Strong language has no restrictions with regard to 18 rated films, very strong language can be used aggressively, frequently, directly and accompanied by strong violence.
- Racist, homophobic and other discriminatory language is allowed.
- There may be strong violence that can lead to dwelling on pain and injury as a result.
Target audience - we decided that our film opening isn't suitable for those under the age of 15, we came to this conclusion after looking at the things you would expect in a 15 rated movie. With an 18 rated film there are no limits to violence and language etc whereas with 15 rated films there are still restrictions and are film opening applies to those of 15 rated films. Our target audience is young adults/old teenagers, so this restriction would be perfect.